Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
International Retail User Group - IRUG 37th Annual Conference
The mission of the Retail User Group, a mutual benefit organization, is to provide retailers and solution providers a networking partnership for the sharing of information, experiences and best practices; enabling the advancement of retail solutions to solve common business problems.