Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
International Salon & Spa Expo Long Beach (ISSE)
The International Salon and Spa Expo Long Beach is the largest professional cash-and-carry, educational beauty event on the West Coast! Education for Everyone Choose from over 130 education classes in Hair, Nails, Skin & Wellness and Business, including a line-up of Hands-On Hair and CIDESCO Section USA Skin classes. The Hottest Professional Tools & Products Shop over 400 global manufacturers on the ISSE Long Beach expo floor for huge savings on the hottest professional-use tools and products. The Ultimate Beauty Experience Be inspired by creative presentations and runway events by beauty icons from across the globe on ISSE Long Beach’s three stages and throughout the expo floor. Competitions Win industry prestige and add to your professional portfolio by competing in ISSE Long Beach Hair and NailPro Nail competitions. EstheticsAmerica & Wellness Experience the serenity at EstheticsAmerica & Wellness, an area designed specifically for skin and wellness professionals. Including a line-up of CIDESCO Section USA, complimentary skin and wellness education.
Exhibit at the biggest and the best professionals-only beauty show on the West Coast to connect your company, your brand and your image with over 40,000 licensed professionals. Plus, you receive 300lbs. of drayage at no charge! ISSE Long Beach offers over 130 education classes in Hair, Nails, Skin & Wellness and Business, including a line-up of Hands-On Hair and CIDESCO Section USA Skin classes. In addition, we host hair and nail competitions for both students and professionals.