Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
International Society for Minimally Invasive Cardiothoracic Surgery - ISMICS 14
2014-05-28 - 2014-05-31
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Director of Industry Relations
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ISMICS is committed to lead and promote innovation and technological advancement in cardiothoracic and cardiovascular surgery through scientific analysis and education.