Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
International Sportsmen's Exposition - Salt Lake City
2016-03-17 - 2016-03-20
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Attendees come to ISE Salt Lake City to buy affordable products. Lots of attendees...lots of gear! And more: Utahns are passionate outdoor enthusiasts, ready to make a good deal This ISE has the highest percentage of attendees earning $125,000 annual HHI Strong categories include camping, big-game, general hunting, and ATV/offroad products 25% of attendees plan on buying an ATV in 6 months Utahns are very active boaters and anglers (last year?s event had more boats than in a decade) More than 5,000 ISE Salt Lake attendees are shopping for an out-of-state trip