Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
International Sportsmen's Expostion - Denver, CO
2016-01-14 - 2016-01-17
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Few states in America offer the range and quality of outdoor activities that Coloradoans pursue. This is why ISE Denver draws huge crowds and fills 300,000 square feet of exhibit space under one roof. ISE?s longest-running show appeals to a diverse customer base: hunt, camp, fish, offroad Nearly three times as many attendees have annual household incomes above $125,000 as the market average ISE Denver attracts several generations of consumers from Colorado and the seven bordering states This show delivers loyal and new customers; one in three attendees was a first-timer in 2013 Denver is perhaps the center of the fly-fishing universe. One in three attendees fly fishes One in four attendees is planning a vacation, and more than 5,000 are looking for out-of-state destinations Nearly two-thirds of attendees will buy new shooting and fishing products