Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
International Sportsmen's Expostion SACRAMENTO, CALIFORNIA 2018
Sacramento’s access to salt and fresh water, mountains, rice fields and vast marshes creates a top national destination for a variety of outdoor activities. Getting outdoors is part of the lifestyle anda big reason for moving to northern California. The ISE--California’s largest sportsman expo--continues to grow by attracting avid consumers from the Bay area to Nevada, Oregon to central California. Five buildings and vast outside space create an unprecedented selling opportunity for more than 600 exhibitors.