International Sportsmen's Expostion SALT LAKE CITY, UTAH 2018
More than any other ISE, the Utah expo is a gear-selling giant, offering exhibitors an ideal introduction to the outdoor-recreation marketplace. Distribution. Customer acquisition. Sales, of course.
Gear in hand, attendees want to get out there. ISE offers adventure in seven countries. Utah, Alaska, Colorado, California, Wyoming and Idaho are top destinations in North America.
Utah is an outdoor mecca. Fishing and hunting, for sure, but also offroading, camping and cycling--48% of attendees are under 40, while 43% are in the prime earning years of 40-64.