Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The International Surface Event (TISE)
The International Surface Event (TISE) is the largest premiere event for flooring, stone and tile in North America. Comprised of three shows under one roof – SURFACES, StonExpo/Marmomacc Americas and TileExpo, TISE creates the ultimate event essential to flooring, stone and tile professionals. Together, these three world-class trade shows feature the newest products and trends, tools and technologies, key manufacturers, industry suppliers, hands-on demos, show floor tours, along with unmatched education and networking.