Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
International Vision Expo West 2016
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Industry Vice President
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International Vision Expo & Conference West is the world's most inclusive ophthalmic conference and expo. It offers comprehensive education covering the full spectrum of medical, diagnostic, lab and practice management skills and the latest trends in eyewear fashion. Twice a year, once in New York City and once in Las Vegas, the global eyecare community comes together for two unique events focused on Education, Fashion and Technology. It's the preeminent destination for unveiling the most visionary designs, products, technology, medical advances and business solutions within and around the eyecare industry, and it's the only place where you can experience it all first-hand under one roof.