Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Interplas is the UK’s largest plastics exhibition and the only UK event to cover all of the manufacturing processes, technologies and services within the plastics industry. For over sixty years Interplas has served as the showcase for plastics technology innovation and is known as the place for the plastics sector to do business in the UK. Held triennially Interplas showcases hundreds of exhibitors, the event features a wide range of technologies including injection moulding, rotational moulding, extrusion, blow moulding, thermoforming, vacuum forming, film extrusion, recycling, materials and design. Alongside the show floor Interplas presents a wide range of seminar presentations from industry leaders, commentators and users who shine the spotlight on the technologies and signpost how they will develop in the future. Under the new management of Rapid News Communications Group, the 2011 event was hailed as a resounding success by exhibitors and visitors alike placing the show firmly back on the map as a must attend event. The anticipation of a further revitalised Interplas in 2014 is clearly evident with over 400 exhibiting companies set to display to over 12,000 attendees producing a world-class international forum for the British plastics industry to do business within.