Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Iowa Library Association Annual Conference
The Iowa Library Association was established in 1890. It is the second oldest state library association in the country. ILA has approximately 1550 members. Membership is comprised of librarians, library workers, teacher-librarians, trustees, students and friends.