Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
ITW: INTERNATIONAL TELECOMS WEEK
ITW is the annual meeting point for the wholesale telecommunications community and offers various networking opportunities through meeting rooms, an integrated exhibit and bilateral table area, numerous breakfast s, lunches and cocktail receptions and provides a wide range of conference sessions for attendees to benefit from.
ITW is an event for the entire industry with participants from all areas of the wholesale community: Tier 1, Tier 2 and Tier 3 carriers, mobile / wireless operators, ISPs, VoIP providers and technology partners from the voice, data, satellite, sub-sea and fixed-line markets.
The exhibition is open for the duration of the event, and can be accessed by all attendees.