Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Kentucky Optometric Association - KOA Annual Spring Congress
2016-04-28 - 2016-04-30
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To promote, advance and insure the viability of the practice of optometry for the benefit of its members and the citizens of the Commonwealth of Kentucky. To insure that the voice of optometry is heard.