Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Key Account Management for the Pharmaceutical Industry
Join our masterclass training - Key Account Management for the Pharmaceutical Industry from 18-19 November 2014 in Kuala Lumpur. Our Trainer is: Mr. James Gehrke, from Magnify Leadership and Development, USA. He is a learning Strategist, Author, Speaker and Workshop Facilitator with an MS in Organizational Management and Leadership. He is an expert trainer whose clientele includes: Alco , Alpharma, AMAG, Aptalis, Astellas , Bayer, Disetronic, Forest, Genentech, Heel, King, Lundbeck, Merck, Novartis, Novo Nordisk, Nycomed, Organon, Pfizer, HarmaDerm, Roche, Shire, Schering-Plough, Wyeth. The course benefits includes carefully understanding each of your customers and staying ahead of their needs, accurately assess your customer’s potential for further desirable business, evaluate not simply the profit but the cost and the sources of risk, as well as to gain comprehensive understanding of an effective & profitable KAM model. The participants will receive: • Workshop Participant Material (outline of slides covered in the workshop) • Workshop access to “Actando” innovative KAM Simulation Gaming Software • KAM Management Field Application Strategic Guidebook by James Gehrke • KAM Strategic Account Planning Worksheets – To effectively implement planning back in the field 15 CPD points will be awarded to all delegates by the Malaysian Pharmaceutical Society, and 8 CPD points will be awarded by the Singapore Pharmacy Council. This course is Certified by the trainer and is HRDF claimable.