Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
This is a new show.
Now in its SECOND year, at the Miami Airport Convention Center, aka The Doubletree Hotel; one mile from the Miami Int'l. Airport.
This will be a large show, offering buyers from the Southeast, the Caribbean and Central and South America, lines previously seen only in New York and Las Vegas.
Children's Apparel, Accessories, Footwear, Gift Items & more offered from Manufacturers and Regional Reps. Moderate to high end lines.