Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Kitchen & Bath Industry Show (KBIS) - Design and Construction Week
co-located with the International Builders' Show (IBS)
The National Association of Home Builders (NAHB) and the National Kitchen & Bath Association (NKBA) today announced an agreement to co-locate the International Builders' Show (IBS) and the Kitchen & Bath Industry Show (KBIS) in Las Vegas beginning in February 2014.
The two events will remain separate and distinct shows held simultaneously at the Las Vegas Convention Center through 2016, creating Design and Construction Week, one of the world's largest gatherings focused on new ideas, products and technologies to design, build and remodel homes.
KBIS, in conjunction with the National Kitchen and Bath Association (NKBA) is an inspiring, interactive platform that showcases the latest industry products, trends and technologies. KBIS is the voice of the kitchen and bath industry and has been for 50 years.
KBIS 2016, with two full halls of exhibits and dynamic events on and off the show floor, is an explosion for the senses. Leading brands showcase design, technology and sustainability in kitchen and bath, impacting living spaces around the world. From product launches to learning opportunities to networking with people who make the industry tick, prepare to LIVE IT.
KBIS will once again co-locate with the NAHB International Builders’ Show (IBS) for the third annual Design & Construction Week®. Partner events include The International Surface Event (TISE) and the International Window Coverings Expo (IWCE).