Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
KITE Kenya 2016
Exhibitors from over 30 countries participating at Kenya's Biggest Int'l. Multi-Sector Trade Exhibition
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The largest international trade exhibition in Africa for multi-sector products, equipment and machinery, will take place in Nairobi, Kenya at the KICC from The 05 - 07 of November with record breaking numbers. Exhibitors and trade visitors are said to increase by 27% and 24% respectively at the 19th edition of the Kenya International Trade Exhibition (KITE). The exhibition has grown in stature from its inception 16 years ago, as the key networking and sourcing platform for the industries. As the largest event of its kind, it ensures direct access to over 150 exhibitors from 30 countries and more than 12,000 trade visitors. With an amazing array of products and services from all over the world, it gives visitors the opportunity to source cutting edge products and services as well as learn about and discuss the latest market trends. There is no other related trade exhibition in East Africa that delivers the same quality & quantity and variety of buyers and distributors. Concentrating on some of the largest growth categories within the multi sector industry, Kenya International Trade Exhibition (KITE) 2016 has five distinct sub categories, namely: FOODAGRO, MEDEXPO, PPPEXPO & INDUSMACH which will cover the food, Hotel & Agricultural sectors, Medical & Pharmaceuticals, Plastic, Printing & Packaging sector, the Industrial and finally consumer sector. Kenya emerges as one of the largest importers in Africa being centrally located. Kenya also has the largest economy in east Africa and is a regional financial and transportation hub.