Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
LA Majors Market - Fall 14
It happens twice a year in LA. Three days filled with the industry’s heavy-hitters. Household-name department stores, chain stores, online retailers and other influencers. Renowned brands in the junior, young contemporary, streetwear, kids, women’s apparel, and lifestyle categories. Private showroom meetings throughout the building. Runway shows & trend presentations hosted by Directives West / Donegar Group and Barbara Fields Buying Office.