Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
LANGUAGES & BUSINESS Forum 2014 - 2nd Conference on International Business Communication
The LANGUAGES & BUSINESS Forum is taking place in connection with the largest global conference on technology-supported learning and training for the corporate, education and public service sectors: ONLINE EDUCA BERLIN 2014. In an interactive environment that promotes international networking across all sectors, language training professionals can exchange ideas and learn about the latest technologies, tools and trends. The conference languages are English and German. At the intensive full-day-forum international experts will exchange views on language training and the benefits of technological developments and trends in the business world. Provocative presentations, learning cafés and group discussions will create a buzzing, participatory atmosphere. The LANGUAGES & BUSINESS Forum offers the chance to meet experts in language training and intercultural exchange, compare ideas and expand your network. On December 3, the newest developments in effective business communication and the necessary intercultural skills will be explored.