Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Latin America's 7th Annual Microinsurance Summit 2016
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At Latin America's 5th Annual Microinsurance Summit 2014 you will hear first hand how the leaders of the market in the region beat their challenges to drive the growth of the microinsurance industry, and determine how you can improve your own processes to achieve the same results. You will understand how these leaders develop new distribution channels and design innovative products to reach unbanked markets. You will also learn how to execute revolutionary processes that meet regulations but deal with obstacles, enabling you to overcome threats and capitalize on this increasingly demanding market. This event is the premium opportunity in the region to meet CEOs, Head of Massive Channels, Head of Alternative Channels, Commercial Directors, Head of Microinsurance, from Latin-American or global insurers, reinsurers, brokers, distribution channels, IMFs, banks, consulting companies. These leaders bring together the Microinsurance community to debate and share views and experiences to find a way to be successful and profitable in a challenging market. Be part of the fastest growing microinsurance community in Latin America 10 Reasons To Attend 1. Discover how to boost your market share in the Latin America microinsurance industry 2. Find out the best practices in Latin America and the rest of the world to develop the microinsurance market 3. Understand how to benefit from new technologies in expanding the market: internet payment, ATM, sell points, mobile wallet 4. Discover how to reach the base of the pyramid by partnering with the right distribution channel 5. Focus on how to use one-to-one marketing strategies to increase the market 6. Understand how to educate your client and develop a pull marketing strategy for growth opportunities 7. See how agricultural risk may be a profitable product 8. Understand how to overcome the barriers by the regulation and be creative in finding solutions 9. Discover how to develop a successful business model for health microinsurance in Latin America 10. Understand what the leaders learned the last 5 years and how to overcome the challenges for 2014 and beyond