Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Life@50+ in Boston
Life@50+ | AARP’s National Event & Expo is a consumer show that threads hundreds of companies together in one exhibit hall and produces rare opportunities for businesses to increase their visibility among baby boomers and beyond.
The AARP Exhibit Hall is divided into pavilions. Each showcases specific areas of interest, making the exhibits easy and convenient for attendees to navigate. Here are the categories:
Health & Fitness
Homes & Garden
Travel & Leisure