Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Light + Building
Digital – Individual – Networked: Where Modern Spaces Come to Life
2018-03-18 - 2018-03-23
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International Marketing Coordinator
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Light + Building is the leading international trade show for lighting and building services technology and the world's only trade show to combine the fields of architecture and technology. Over 2,400 exhibitors take part in Light + Building and almost one in two of the over 210,000 visitors comes from outside Germany. Every two years, the industry presents its latest innovations for the fields of lighting, electrical engineering, house and building automation and software for the construction industry at the world’s leading trade show for architecture and technology. The main theme at Light + Building is energy efficiency.