Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
International Trade Exhibition On Residential, Commercial & Industrial Lighting & Accessories
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LIGHTEXPO 2016 is unique event in the East Africa market. Having being branched out from BUILDEXPO previously, LIGHTEXPO will be the largest event for the lighting market in East Africa. The lighting industry in East Africa is on a globalization drive and is now providing the African consumers a variety of lighting products sourced domestically as well as internationally. In the context of the reduced import duty, the globalization drive is gaining momentum. LIGHTEXPO 2016 will be your window to meeting high-level buyers with-in the African Industry. As an exhibitor, the show will offer you the chance of increasing your market at the heart and hub of the industry. Take advantage of the fair to present your latest products, innovations and solutions in newly structured product groups that will cover the entire industry of lighting all under a single roof.