Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Long Term Care CXO Summit
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The primary objective of the Long-Term Care CXO Summit is to explore the key aspects and issues related to LTC and senior housing best practices and their application as business drivers for innovation and growth. The Summit's program topics have been pinpointed and validated by senior executives from the LTC and senior housing community as the top critical issues they face. Key issues for 2014 include: -ACO Strategies -Preparing for the Baby Boomers and Service-Enriched Redisences -Financing Growth Plans -Resident-Centered Planning -Initiating Culture Change and Overcoming Staffing Challenges -Affordable Senior Housing -Sustainability of Medicare and Medicaid -Defining Your Market Distinguished Speakers Include: -Chris Hyatt, COO, Emeritus Senior Living -Dr. Laverne R. Joseph, President, Retirement Housing Foundation -Kai Hsiao, President & CEO, Holiday Retirement -Denise B. Rabidoux, President & CEO, Evenagelical Homes of Michigan -Chuck McGlade, MD, CEO, Ridgeline Management Company -Laurence C. Gumina, President & CEO, Ohio Presbyterian Retirement Services -Andrea Osborne, MS, HFA, Vice President, Development, American Senior Communities Benefits of Attending: -Personalized schedule to suit individual requirements and provide an efficient use of time -A comprehensive directory of solution providers -All meals and networking activities included -Luxury five star venue -Restricted number of delegates in order to facilitate successful networking opportunities -Explore new ideas, strategies and technical developments with industry colleagues, experts and peers