Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Lumber & Building Materials Expo 2016 - LBM Expo
2016-02-10 - 2016-02-12
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The Northeastern Retail Lumber Association (NRLA) was established in New York in 1894 by a small group of pioneering lumbermen who recognized the value of cooperation. Today, the NRLA is an 1,150 member association representing independent lumber and building material suppliers and associated businesses in New York and the six New England states. Throughout our 117 year history, the NRLA has provided leadership, support, and community for lumber and building material dealers throughout the Northeastern United States. The NRLA is an industry leader in education, legislative and regulatory reform, and member programs and services. It also produces the industry?s largest regional trade show, Lumber and Building Material Expo.