Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Venues: Las Vegas Convention Center Mandalay Bay Convention Center
MAGIC is where the international community of apparel, accessories and footwear professionals trades information, previews trends, builds business and shops fashion unlike anywhere else in the industry.
Twice annually, 60,000+ industry insiders meet in Las Vegas to shop and celebrate style.
The MAGIC Marketplace is made up of 9 communities—PROJECT, WWDMAGIC, FN PLATFORM, SOURCING at MAGIC, ENK VEGAS,MEN’S, POOLTRADESHOW, WSA@MAGIC and THE TENTS.
MAGIC is held in Las Vegas every February and August at the Las Vegas Convention Center and the Mandalay Bay Convention Center.