Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
MAGIC Marketplace Fall Show 2016
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MAGIC is the global pillar of fashion trade shows. Twice annually, 60,000+ industry insiders meet in Las Vegas to shop 10 can’t-miss markets, each tailored to a unique look or trend. The comprehensive marketplace covers the top men’s, women’s, and children’s apparel and accessories, footwear, and resources.