Marketing Leaders’ Exchange

Event contact first name
Tania
Event contact last name
Silva-Jones
Email
exchangeinfo@iqpc.com
Event contact telephone number
+44 207 368 9484
Description

The Marketing Leaders’ Exchange is the must-attend meeting for Global and Regional CMOs and Directors of Marketing from leading organisations. Bringing together 60 industry leaders over two days of interactive sessions led by expert speakers and panellists, at the Marketing Leaders' Exchange you will look at how to develop the personnel, systems and culture that will drive success from your department and future-proof your marketing strategy in line with your business objectives. Lessons you can learn by attending the Exchange include: • Internal engagement – Discover how to collaborate with internal stakeholders to marry marketing and technology, prepare for a meaningful conversation about measuring success and develop a fit-for-purpose team. • External engagement - Improve your relationship with your agencies, get the most out of solution providers and hit the sweet spot with customer engagement. • Future-proofing - Stay ahead of trends, keep on top of your social strategy and build a fit for purpose digital marketing suite. Speakers for the 2014 Exchange include: • CMO, RSA Group • Head of Marketing, Mastercard • CMO, Microsoft • Head of Country Marketing UK, Dell • Global Head of Marketing Strategy, HSBC • Global Brand Director, Jones Lang LaSalle • CMO, Forrester • Global B2B Marketing Director, BP • Marketing Director, Talk Talk Business • Customer Marketing Director, Coca-Cola • Marketing and Innovation Strategist, Cesar Lastra Ltd • Associate Director, Research and Insights Chartered Institute of Marketing • CEO, JWT • Founding Partner, Oystercatchers • Managing Director, ABCG Training & Consulting (former CMO, Hilton International) For further information about the speakers, agenda and attending as a delegate, or to discover what opportunities remain for solution providers, visit http://bit.ly/1aC3LEy The combined budget of our delegates at the 2013 Exchange was well in excess of £580m. If you are an agency or marketing solution provider you can accelerate your route to market through 2 days of networking and dedicated one-to-one business meetings with these senior decision makers who have an active requirement and a time-frame attached to their spending. For more information or to register: Tel: +44 207 368 9484 Email: exchangeinfo@iqpc.com Visit: http://bit.ly/1aC3LEy

Attendee information

• CMO, RSA Group • Head of Marketing, Mastercard • CMO, Microsoft • Head of Country Marketing UK, Dell • Global Head of Marketing Strategy, HSBC • Global Brand Director, Jones Lang LaSalle • CMO, Forrester • Global B2B Marketing Director, BP • Marketing Director, Talk Talk Business • Customer Marketing Director, Coca-Cola • Marketing and Innovation Strategist, Cesar Lastra Ltd • Associate Director, Research and Insights Chartered Institute of Marketing • CEO, JWT • Founding Partner, Oystercatchers • Managing Director, ABCG Training & Consulting (former CMO, Hilton International)

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.