Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
May Design Series
The May Design Series celebrates the best in design, serving the broad sourcing needs of London’s interior design, property, architectural and retail communities. Bringing together beautifully designed furniture, floor coverings, textiles, kitchens, bathrooms, lighting and decorative accessories from the most forward-thinking and design-led companies, it allows London-based buyers to make specifying decisions at the end of the European show season.
Taking place at ExCeL in London’s creative east, from 18 - 20 May 2014, the May Design Series brings together four design districts, kbb LDN, The ARC Show, INTERIORS LDN and DX.