Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
MEDEXPO Kenya 2016
Strong exhibitor line-up from over 24 countries and a comprehensive medical product, equipment & machinery showcase at Kenya's biggest International Medical Trade Exhibition
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The increasing demand for medical manufacturing products, equipment, machinery, services and solutions has prompted a surge of representation at Africa's premier medical exhibition, MEDEXPO AFRICA - KENYA 2016. Taking place at The Kenyatta International Conference Center, Nairobi , Kenya, from the 17 - 19 November, 2016, the exhibition profile innovative solutions from leading market players for the benefit of medical technology buyers from across the East African region. Targeted buyers from across the East Africa are seeking new products, equipment, machinery, services and solutions to keep abreast of industry trends and developments. According to medical professionals in the region: "It will be the most important and relevant trade exhibition for industry professionals in the medical field to source for products, meet new business contacts, build partnerships, and keep abreast of industry trends and developments." Kenya is currently the largest producer of pharmaceutical products in the Common Market for Eastern and Southern Africa (COMESA) region, supplying about 50% of the regions' market. Out of the region's estimated of 50 recognized pharmaceutical manufacturers; approximately 30 are based in Kenya. Due to an aggressive campaign, the number of exhibitor's registration has risen by at least 20% as compared to last year. Visitor inquiries & registration is very strong and a forecast in the increase in the visitors flow to a 25% rise for the event. MEDEXPO AFRICA - KENYA 2016 aims to raise the medical industry standards, by connecting market players such as manufacturers, suppliers, systems partners, researchers, engineers and technical buyers. Trade visitors from all over East & Central African countries are being invited directly and in collaboration with several regional trade bodies in Kenya, Tanzania, Ethiopia, Uganda, Somalia, Mozambique & Congo. Every year, MEDEXPO attracts a huge number of radical medical equipment manufacturing & distribution companies to showcase their medical technologies, products and services. Both exhibitors & visitors receive the personalized attention in the show, hence making the MEDEXPO Africa eminent!