Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Media Analytics Summit 2014
The Media Analytics Summit in San Diego, October 22-24, 2014, is a two-day conference for analytics practitioners and data experts at media companies, brought to you by the creators of the AdMonsters Publisher Forum and the creators of the eMetrics Summit. This event offers analytics and data experts from publishers and broadcasters the opportunity to share ideas and best practices for how analytics drives profitability. Participants include senior staff and management from digital media companies whose roles are focused on editorial, audience, web and/or advertising analytics, data analysis, reporting, monetization strategy, analytics operations or technology.