Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Mega Show Part 2
Mega Show Part 2, this well-edited All Asian Sourcing Show follows on by opening four days later than MEGA SHOW Part 1, providing buyers with a second opportunity to view a further selection of products to complete the Hong Kong buying calendar. The show presents not only the traditional gifts, premiums and fashion accessories, but a modern mix of home décor, textiles and household products, plus new ideas for house improvement, garden and outdoors and home interiors. ASIAN STATIONERY features the best of Asian pen, print and paper.