Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
METAL & STEEL MIDDLE EAST 2018
Metal & Steel Middle East 2018- Bigger, Better and Diversified
Metal & Steel Middle East Exhibition, since its first edition, has established itself as a solid and reliable platform which caters to the requirement of the region’s booming steel industry. The 9th edition will once again provide the opportunity to meet face to face with customers and suppliers, both existing and potential. It is a lively mix of the established, 'the innovative and the influential".
In the Middle East, steelmaking is expected to be predominantly EAF-based and DRI, which is expected to contribute to reducing import dependency. The region’s production capacity is projected to increase to 69.5 million EGY, while the construction sector is expected to maintain its mild but steady recovery momentum.