Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
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Metalcasting Congress, which is AFS' major technical conference, is held every year in the spring and consists of four days of technical sessions, awards banquets and a small-scale exhibition show. Every three years, Metalcasting Congress is held in conjunction with CastExpo, featuring full equipment displays, technical presentations, workshops, the Metalcasting Technology Theater, and Cast in North America (an exhibit opportunity for metalcasters to showcase their capabilities to casting buyers). The next CastExpo will be held in 2016 with the 120th Metalcasting Congress in Minneapolis.