Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Mid-Atlantic Shoulder & Elbow Society (MASES) Annual Meeting - 2014
Founded in 2010, MASES is a non-profit organization dedicated to providing orthopaedic surgeons and allied health professionals in the Mid-Atlantic region with quality educational opportunities focusing on the shoulder and elbow. The purpose of this Society is to promote, encourage, foster, and advance the art and science of orthopaedic medicine, with focus on shoulder and elbow surgery; to establish a forum for free discussion and teaching among its members; to advance patient care and research affecting the practice of shoulder and elbow care in the Mid-Atlantic region of the United States of America; and to inform the public as to the nature of shoulder and elbow care in the total health care system.
The society has already grown to over 150 members and the inaugural meeting in 2011 had over 200 attendees and 12 exhibitors. This meeting draws a significant number of the leading shoulder and elbow surgeons from NY, PA, NJ, MD, VA, DE and Washington DC.