Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
MODE SHANGHAI is the leading international fashion trade show in Shanghai and will be highlighted main event of the Shanghai international Fashion Culture Festival which is organized by the Shanghai Municipal Government. MODE SHANGHAI is designed to cater to the needs of global department stores looking to enter the Asian fashion retail business, and to be an optimized business platform for retailers and fashion brands. It will connect global fashion brands to the well-qualified retailers from not only China but also the whole of Asia. MODE SHANGHAI is more than a trade show, a gateway of tremendous market for fashion brands and designers, as future’s axe of global fashion business.
Department stores, Shopping malls, Distributors, Select shops
Woman's wear, Men's wear, Casual wear, Fashion Accessories