Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Motor Fest Latino - MFL
MFL will be a commercial meeting between manufacturers from around the world and specialized buyers from over 20 countries in the region, becoming the largest and most important Exhibition of Auto Accessories, Auto Parts, Vehicles, Motorcycles, Off Road, Racing and Tuning in Latin America. Through its exhibitors and sponsors Motor Fest Latino will provide shows and performances on track, seminars and conferences aimed at visitors and specialized media. Inspired by the biggest international fairs but focused on an emerging market that is growing by leaps and bounds every day and demands a trade showcase in its own language and on its own continent.