Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
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MUTEC is an International Trade Fair for Museum and Exhibition Technology and will again be held parallel to denkmal, the European Trade Fair for Conservation, Restoration and Old Building Renovation. Seminars, workshops and lectures on current topics will accompany the trade show.
Target Group: Experts, decision makers and investors from Museums, Collections, Exhibition Centers, Cultural Institutions, Architecture offices, Consulting firms, Creative industries, Municipal administration, Educational sector, Foundations, Associations, Institutions and Organisations, Cultural Heritage Industry
Exhibits from the following fields: Building Museums, Museum Fittings / Technology, Museum Fittings / Presentation and Design, Visitor Services, Media Presentation, Museum Infrastructure, Museum Management, Library Technology