Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
NADA/ATD Convention & Expo 2018
NADA Show 2018, to be held in Las Vegas, March 22-25, 2018, delivers the most comprehensive education program in the auto industry, with more than 120 sessions in eight tracks. Hear industry experts speak about important subjects at the workshops. Interact with peers on hot topics in the Exchange. Discuss solutions with facilitators in the Studio. Topics include employee hiring/retention, digital marketing, legal/regulatory overviews, fixed ops and much more.
The ATD Convention & Expo offers dealers a rare chance to meet face-to-face with executives of major truck manufacturers and features hundreds of exhibitors showcasing the latest equipment, services and technologies and dozens of workshops with the industry's best trainers.
The NADA/ATD Expo is where business gets done. The power of face-of-face communication helps build trust, understanding, and a real sense of a shared community and shared mission within the auto industry. Connecting Buyers and Sellers to help build long-lasting relationships is what this event is about.
2019 – San Francisco, Jan. 24-27
2020 – Las Vegas, Feb. 14-17
2021 – New Orleans, Jan. 21-24