Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
NAEP - National Association of Educational Procurement Annual Meeting and Exposition
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Director of Membership, Marketing, & Technology
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NAEP is the premiere support organization for procurement professionals in higher education. The professional event for procurement professionals representing 1800 member colleges and Universities from across America and from many other countries.