Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
NAHB International Builders Show 2018
2018-01-09 - 2018-01-11
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IBS brings together the industry’s most important global manufacturers and suppliers and showcases the latest products, materials and technologies involved in all types of buildings— including wood, concrete, stone and brick. See more than 565,000 net square feet of exhibits and more than 1,500 manufacturers and suppliers of the latest and most in-demand products and services. Don’t miss visiting The New American Home—NAHB's show home—which highlights new products and techniques. See cutting-edge efficiency, technology and sustainability, all set in a contemporary style home with a stunning water view. And now you can see even more of what the building universe has to offer in one trip through Design & Construction Week® (DCW). DCW features the co-location of the NAHB International Builders’ Show® (IBS) and the National Kitchen & Bath Association’s Kitchen & Bath Industry Show® (KBIS). Registered IBS attendees have access to the exhibit floors of both DCW shows.