Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
National Costumers Association - 2015 NCA Convention
The National Costumers Association was organized on August 24, 1923, bringing together a small group of costumers dedicated to upgrading and promoting the costume industry. Through the years both the association and the industry have grown in size and scope.