Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
National Hardware Show
The National Hardware Show is the largest show in the United States for the home improvement and DIY industry. Products are showcased from all categories - Hardware & Tools; Lawn, Garden & Outdoor Living, Paint & Accessories, Storage & Organization, Homewares, Plumbing & Electrical, Tailgate & Outdoor Recreation, International Sourcing, and Pet Products.
Attendees include CEOs, Presidents, Vice Presidents, Owners, Partners, Buyers, Operations, Logistics. Merchandising, and marketing professionals from retailers, wholesalers & distributors and importers & exporters.
Exhibitors include manufacturers of home-related products including hand and power tools, electrical and plumbing, housewares, paint and home décor, lawn and garden.