Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
National Home Show (Montreal)
The 34th edition of the Montreal National Home, presented by RE / MAX in collaboration with Laurentian Bank was held from March 8 to 17, 2013 at Place Bonaventure.
Many visitors showed up enthusiastic and full of ideas, ready to discover tons of new products, discuss and exchange with 1,500 experts from all home related sectors; renovation, decoration and landscaping.
Whether it was the CasaBubble a Canadian premiere nomad habitat concept presented at the Show, the Ladouceur Gardens presented by Soprema that offered us small spaces urban atmospheres, the Laurentian Bank’s Coups de coeur and International New Product Showcase which unveiled the best from here and there, the all new BMR Space recreating living spaces that met all the needs. Not to forget the appliances and furniture featured atMaison Ethier, the 80 real estate projects highlighted at the 100% Immo Zone, the JC Perreault Grill Workshops and the ever popular conferences presented during the 10 days of the Show at the RE/ MAX Theater in collaboration with Canal Vie.
The Show had a very good start with the Telus women's day in collaboration with BMR, inviting the first 5000 woman to visit the show for free, plus receiving a gift bag.