Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Natural Products Expo East
The 29th annual Natural Products Expo East, the East Coast's largest natural, organic and healthy products event, brought together more new exhibitors and more new products than ever before. More than 23,000 attendees and 1,277 exhibitors filled the Baltimore Convention Center in Baltimore, MD in 2014 with the collective goal of bringing more health to more people. The event was produced by New Hope Natural Media.
The event brought together exhibitors in a variety of categories including food and beverage, supplements and ingredients as well as beauty and natural living. The event shone a light into the natural, organic and healthy products marketplace, which is poised to grow to $226 billion by 2018 with an annual growth rate of 8.6 percent. Trends identified by New Hope include: protein power; probiotics; cold-pressed juices; clean, simple ingredients; and farm-to-face. NEXT Trend also debuted its Innovation Lab, which enables users to tap into the wisdom of crowds with its prediction market research.
Natural Products Expo East's conference sessions offered attendees key wisdom from presenters,