Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Neighbourhood Pharmacy Expo
The Neighbourhood Pharmacy Association of Canada is hosting Canada’s largest Expo bringing together over 400 senior retail and supplier representatives from June 13-16, 2016 at the Enercare Centre (previously Direct Energy Centre) in Toronto, Ontario.
The Expo consists of both strategic and tactical business meetings and is attended by industry decision makers. It will give your company a unique opportunity to gain new insights into today’s evolving business of neighbourhood pharmacies and set the stage for the future.
The program format will include keynote presentations featuring business experts and renowned speakers and set to bring together innovation and focus on six key areas of business:
• Pharmacy and Prescription Care
• Specialty and Long-Term Care
• Consumer Health
• Home Healthcare
• Front Store
• Health & Beauty
The Neighbourhood Pharmacies Expo promises to be a one of a kind opportunity for retailers and suppliers to come together to form new relationships that will drive revenue, efficiencies scale and bottom-line gains.