Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The New Mart - Fall I 2018
The New Mart is the premier venue in Los Angeles for contemporary and young designer clothing and accessories. Its showrooms participate in the five LA Market weeks each year, in addition to being open for wholesale business every day of the year. With cutting edge showrooms carrying 1000 collections - the New Mart is the most sought after venue for fashion buyers from around the world.