NIGA Mid-Year Conference and Expo

Event contact title
Vice President of Marketing
Event contact first name
Liz
Event contact last name
Irving
Email
lirving@urban-expo.com
Event contact telephone number
678.285.3976

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.