Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
North America CACS Conference
Harry Markopolos, Bernie Madoff whistleblower, author of No One Would Listen: A True Financial Thriller and subject of the documentary Chasing Madoff will share his unique insights and thoughts on the largest fraud case in U.S. history, at ISACA’s North America Computer Audit, Control and Security (CACS) conference in Las Vegas, Nevada, USA, taking place 28-30 April 2014. In his presentation, titled “How Did One Man Lose $65 Billion? The Signs, the Red Flags and How to Make Sure That It Never Happens Again,” Markopolos will share details of his nearly nine-year investigation, along with audit steps and prevention and detection tips that can protect the enterprise and consumers. Markopolos is one of more than 70 speakers who will convene at North America CACS to examine advancements in information systems (IS) assurance, risk and security. Joining him is astronaut Mike Mullane, inductee to the International Space Hall of Fame, who will use NASA video and inside stories to discuss how to achieve a pathway to team excellence. The 2014 North America CACS conference is hosted by ISACA—a nonprofit global association serving more than 110,000 IT governance, assurance, risk and security professionals. Themed “Today’s Connections, Tomorrow’s Solutions,” the conference will feature lectures, panels and facilitated discussions led by presenters and workshop leaders. Steered by audience interaction, industry leaders will share strategic and organizational approaches to IT from the business perspective and examine how legislation and industry mandates impact the future of IT security and cyberspace. Session speakers from organizations such as CA Technologies, Microsoft, the PCI Security Council, Viacom, the Big 4 accounting firms and federal, state and local agencies, will share their perspectives in educational tracks focused on: • Assurance • Audit Strategies, Tactics and Techniques • Compliance • Governance • Risk • Security • Forums/Megatrends Pre- and post-conference workshops will offer in-depth education on critical issues such as • Applied Data Analysis in IS Audit • Prevention, Detection and Recovery from Cyberattacks • Security and Audit of Mobile Technologies • Using Privacy Principles within Business A COBIT 5 Foundation Course (for exam preparation) pre-conference workshop and a COBIT 5 for Assurance post-conference workshop will also be offered. Attendees can earn up to 39 continuing professional education (CPE) hours for North America CACS. Early-bird registration (by 3 March 2014) offers a US $200 savings. Additional details and registration information on North America CACS are at www.isaca.org/NorthAmericaCACS2014.