Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
North American International Auto Show - NAIAS
2016-01-11 - 2016-01-24
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Show History Detroit has hosted an auto show for over a century. For the first several decades of its existence, however, the show's focus was strictly regional. Then, in 1987, a visionary group of auto dealers within the Detroit Auto Dealers Association (DADA) asked a bold question: Why not make the event truly international in scope? Achieving this objective within only a few years' time, the North American International Auto Show (NAIAS) pursues a vision of continually redefining what it means to be an indispensable international event. To achieve this goal, the NAIAS continually introduces bold new ways to enhance attendees' experiences and deliver exceptional value to media, industry and the public. ? ? NAIAS 2013 was a true celebration of the automobile and a demonstration of the strength and resiliency of the auto business. Nowhere was that more clearly seen than on the show floor where manufacturers unveiled over 60 of their most spectacular new vehicles, showcasing them before a global audience of some of the world's most influential media and the all-important car-buying public. The show was a true reflection of a strong, vibrant and more confident industry. International media numbers were up, Industry Preview saw more attendees, Charity Preview raised 30 percent more than the 2012 event and total ticketed attendance was the highest since 2004. NAIAS 2013 was a two-week celebration of cars, technology and industry confidence. What a great prelude to the celebration of the 25th anniversary of the NAIAS coming up next year! ?